Ultra Pink came into existence in 1986 mainly due to the obscurities in the better junior sportswear market.
The market had lost its identity and the retail establishment was on the lookout for a resource which could supplement the revitalization of this segment of the industry's market place. “We stormed the market with the boldness and daring that swept retailers off their feet. before they permanently fell in love with what turned out to be the hottest label in the market."
In 80's Ultra Pink set up several shop in shops throughout the country at leading retail stores like Bloomingdale’s, Macy’s East, Lord & Taylor and Carson Pirie Scott stores.
Ultra Pink launched an MTV ad with the hottest TV Star Michael Damian of Young and Restless fame. Michael Damian visited all major stores to launch new products giving away Ultra Pink T-shirts, and signing autographs.
Ultra Pink was associated with a charity, Starbright Foundation to fulfill the wishes of the dying. Part of the proceeds were going to the Starlight Foundation.
Ultra Pink was written about in almost every Fashion Magazine like Seventeen, Teen Vogue, In Style, Cosmopolitan, Lucky Mag, Nylon Mag, Alloy. All the big stars were wearing Ultra Pink.
With the phenomenal success the company had 47 licensees all over the world and we opened our own 17 offices in Europe alone, head office in UK.
These images sum up our journey from the early 80's to the late 90's.
A look back at our track, is an evolutionary process. Our past reassures us of our future and we remain committed in our drive to surpass those standards on which success is evaluated.